IGT forms a strategic partnership with Atlantic Lottery Corporation
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IGT forms a strategic partnership with Atlantic Lottery Corporation

IGT (International Gaming Technology), a multinational provider of exceptional iGaming solutions in Canada, has recently announced its strategic partnership with Atlantic Lottery Corporation iGaming (ALC).  

More specifically, ALC will be working closely with a subsidiary of IGT, IGT Global Solutions Corporation

The aim of this union is to supply Canadian players with a wide variety of iLottery products. With the commencement of this newly forged partnership, IGT has announced that an agreement has been reached to release cloud-based iLottery solutions in Canada. 

With this goal in mind, IGT Global Solutions Corporation has signed a five-year contract with Atlantic Lottery Corporation iGaming. The contract in question will run through April 2029 and includes a total of five one-year extension options

Under the terms of this agreement, IGT will supply players who reside in Atlantic Canada with ample games and increasingly more innovative features to choose from. 

In addition to this, IGT will be deploying its advanced cloud-based remote game server (RGS), as well as at least 16 digital instant games each year

Through this potentially highly profitable partnership, the Atlantic Lottery Corporation will gain access to the ample gaming portfolio that is exclusive to IGT. Amongst others, this includes plenty of digital instant games and content

Let’s delve into a much more in-depth look at what players can expect from this promising union: 

  • Fan-favorite themes amongst Canadian players

  • A wide variety of playing styles 

  • Omnichannel games 

  • Widely popular licensed content 

  • Award-winning progressive jackpot games 

In light of this, and the promising future for this partnership, Canadian players of Atlantic Lottery Corporation can potentially enjoy a much more enhanced player experience, as well as a platform that keeps evolving with its consideration of varying player needs and preferences. 

Comments made with regards to this announcement 

Robert LaLonde, the Director of the Atlantic Lottery Corporation iGaming, expressed his enthusiasm to join IGT in the following statement: 

“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT's comprehensive content portfolio. Additionally, the scalability of IGT's cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer." 

In addition to this, Srini Nedunuri, the Senior Vice President at Global iLottery, made the following remarks: 

"Partnering with the Atlantic Lottery to deliver IGT's cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business. We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games." 

More about IGT  

“IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 jurisdictions around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees." 

More about the Atlantic Lottery Corporation

The Atlantic Lottery Corporation (ALC) describes itself in the following way: 

“The four Atlantic provincial governments established Atlantic Lottery on behalf of all Atlantic Canadians. Our shareholders are: 

  • New Brunswick Lotteries and Gaming Corporation 

  • Nova Scotia Gaming Corporation 

  • Prince Edward Island Lotteries Commission 

  • Province of Newfoundland and Labrador  

"Atlantic Lottery is made up of an engaged, skilled and dedicated workforce committed to social responsibility and operational integrity. Atlantic Lottery has hundreds of employees who live, work and play in the communities we serve.” 

In addition to this, the Atlantic Lottery Corporation describes its mission as follows:

“Our mandate is to provide government regulated and responsible products for those Atlantic Canadians who choose to game and, through that effort, deliver 100% of lottery profits to our four provincial shareholders here in Atlantic Canada. 

“Returning 100% of our profit to the communities of Atlantic Canada is a big part of how we give back.  It always will be. However building stronger communities is about more than profits returned. We help create business income for thousands of retailers and suppliers.  We employ over 600 people across Atlantic Canada. Our employees are active volunteers in their communities and, we support more than 100 festivals and events that help make Atlantic Canada so special. 

“We also work hard to ensure our games are enjoyed responsibly, that they are fair and that they stay out of the hands of minors. Transparency is also important to us. If our players, or any member of the public have a question, they can ask us anything through our customer care centre, social media or at AskAway.ca. One of our employees will happily and quickly respond. 

“We believe in leadership in our community and in our business. It’s how we contribute to the good things happening here.  We’re not doing it alone, we’re simply doing our part. 

“When you play with Atlantic Lottery, you don’t just play to win, you play to make a difference.” 

About the authorMelanie Cazenave
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A specialist in online casinos, she also loves proofreading. With her, it's impossible for mistakes to slip through the cracks. A true lover of letters, she binds articles and retouches them to make them as perfect as possible.

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