Soft2Bet joins the IBIA and is granted Ontario certification of registration
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Soft2Bet joins the IBIA and is granted Ontario certification of registration

Soft2Bet has recently announced that it has joined the International Betting Integrity Association (IBIA)

Following its licensing in Ontario back in March of this year, the software provider has also activated its membership in the regulated online gaming and sports betting market of the Canadian province. 

This places the software provider one step closer to launching Tooniebet.com, its iGaming brand, in Ontario. 

By joining the IBIA, Soft2Bet’s iGaming brand will now serve as an important tool that can feed into the IBIA’s sports betting integrity monitoring platform

Alongside Soft2Bet, over 50 iGaming companies and 100 sports betting brands have joined the IBIA, a feat that will provide substantial aid to the IBIA’s movement towards safeguarding integrity in the sports betting industry. 

By utilizing an international monitoring network that aids them in monitoring, detecting, and ultimately reporting any suspicious activity, the IBIA ensures that the importance of sports integrity is not taken for granted. 

Further down in this article, we will delve into further detail regarding this positive turn of events and the potential future that has been made possible with this union. 

Comments made with regards to the news of this union 

The Head of Regulatory Compliance at Soft2Bet, Elizabeth Isaksson, made the following comment: 

“Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”    

In addition to this, Martin Collins, the Chief Business Development Officer at Soft2Bet, remarked on the following: 

“This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”   

The CEO of the IBIA, Khalid Ali, had the following to say: 

“Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilize the best integrity protection available for its sportsbook product.”    

David Yatom Hay, the General Counsel at Soft2Bet, remarked on the following: 

“Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership, and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.” 

Soft2Bet obtains Ontario Certification of Registration from the AGCO 

The Alcohol and Gaming Commission of Ontario (AGCO) has accredited software provider Soft2Bet with a Certificate of Registration. 

With the aim of launching their Tooniebet.com iGaming brand in the province of Ontario, this certification brings the company one step closer to making this a reality. 

Martin Collins, the Chief Business Development Officer at Soft2Bet, had the following to say with regards to this positive announcement: 

“This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.” 

In addition to this, Elisabeth Isaksson, the Head of Regulatory Compliance at Soft2Bet, stated the following: 

“Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.” 

IBIA and PFA collaborate to deliver sports-integrity education programme to the CPL 

In collaboration with the Professional Footballer’s Association Canada (PFA Canada), the International Betting Integrity Association (IBIA) has recently announced their plans to design and create a two-year sports-integrity education programme to be delivered to both players and staff members of the Canadian Premier League (CPL)

This initiative is supported by an educational fund that was supplied from regulated betting operators such as bet365, Betway, and FanDuel. The fund itself amounts to a total of $300,000 CAD

With Soft2Bet’s recent membership into the IBIA, the software provider’s iGaming brand, Tooniebet.com, will contribute immensely to the IBIA’s sports betting integrity monitoring platform

This platform ensures that betting integrity is being adhered to, a feat this is accomplished by detecting and reporting any signs of suspicious activity across a wide variety of iGaming platforms. 

The aim of this education programme is to attempt to tackle any potential match-fixing that is related to sports-betting. 

The start of this programme is set to take place in May 2024, during which approximately 300 individuals will be educated about the many risks of match-fixing, as well as the great importance of maintaining the integrity of sports. 

Including both in-person training and online resources, this educational programme will cover, amongst others, the following: 

  • Rules 

  • Sanctions 

  • The use of technology in sports integrity monitoring 

The contents of this programme are considered to provide critical education to its members, and for this reason, it is already confirmed that it will be repeated in 2025

This will ensure that new players and staff members of the CFL will also receive this education, equipping them with all they need to know to safeguard their view of the importance of sports integrity. 

The IBIA already has a lot of experience in providing these types of educational programmes to European athletes. The decision to deliver this educational programme to Canada is one that will be greatly beneficial to all those who take part in it. 

With the support of member operators of the regulated iGaming market, it is possible to bring this education to the Canadian market. 

A high commitment to athlete education is integral to giving the issue of sports integrity the importance it deserves, and high-profile individuals of many iGaming operators in Canada have already expressed that they have this commitment. 

In addition to this, IBIA’s sports-integrity programme is expected to provide members of the CLA with a comprehensive approach against match-fixing. Amongst others, this includes the following: 

  • The sharing of data with sports regulators 

  • The implementation of law enforcement to investigate and sanction corrupt activities 

If you’d like to know more about this educational programme, what it entails, and what recent events have led to this focus on the importance of sports integrity, make sure to read the full article posted on the Lucky7Bonus website! 

More about the International Betting Integrity Association (IBIA) 

The IBIA describe themselves as follows: 

“The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. Our Monitoring & Alert Platform is a highly effective anti-corruption tool designed to detect and report suspicious betting activity using detailed consumer data. For more details click on the map or consult our integrity report. 

“Our Monitoring & Alert Platform is a highly effective anti-corruption tool that detects and reports suspicious activity on our members’ betting markets. We have longstanding information sharing partnerships with leading sports bodies including FIFA, UEFA, ITIA and the IOC and many gambling regulators to utilise this data and prosecute corruption. 

“Education of players and other sporting personnel is key to protecting the integrity of sport. 

“IBIA has published a set of standards governing the procedure for the collation of sporting event data for betting and opened a process for all parties engaged in data collation to demonstrate that they meet those standards. We believe that ensuring the reliability and credibility of sporting event data is of paramount importance. There is a clear benefit for every party involved in the data supply chain in ensuring that such data is a product of high levels of accuracy and transparency.” 

More about Soft2Bet 

With offices spread all over the world, Soft2Bet is a leading iGaming software provider that offers a myriad of advanced iGaming solutions for operators that form part of regulated markets. 

The company describes itself as follows: 

“Soft2Bet, a casino and sportsbook operator and platform provider, offers an extensive iGaming product suite for operators in regulated markets. Its unique proprietary gamification engine enhances player engagement in both casino and sportsbook sectors. Today, Soft2Bet has developed and deployed many iGaming brands and is a holder of 10+ remote gambling licences.” 

Who is the AGCO? 

The Alcohol and Gaming Commission of Ontario (AGCO) is a provincial regulating agency that is responsible for a number of sectors within the province of Ontario. 

This corporation falls under the Alcohol and Gaming Commission of Ontario Act, 2019

The sectors that are under the jurisdiction of the AGCO include the following: 

  • Lottery and Gambling 

  • Cannabis retail stores 

  • Alcohol 

  • Horse Racing 

In accordance with this, the AGCO administers the following: 

  • The Liquor License and Control Act, 2019 

  • The Gaming Control Act, 1992 

  • The Horse Racing License Act, 2015 

  • The Cannabis License Act, 2018 

  • The charity lottery licensing Order-in-Council 1413/08 

With the public’s interest as their primary focus, this provincial regulatory agency reports to the Ministry of the Attorney General (MAG)

About the authorMelanie Cazenave
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A specialist in online casinos, she also loves proofreading. With her, it's impossible for mistakes to slip through the cracks. A true lover of letters, she binds articles and retouches them to make them as perfect as possible.

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